XL Data Analyst 3.1 - Checked out and revised to run on Microsoft Office Excel 2010 (.xlsm files: Excel Macro-Enabled files).  Three XLDA files integrated in Basic Marketing Research, 3rd Edition, forthcoming.

XL Data Analyst 3.1 - Three XLDA files integrated in Basic Marketing Research, 2nd Edition, 2008.

DOWNLOAD INSTRUCTIONS.  Download the appropriate Winzip file.  Extract the three XLDA files and place them in a folder called "XL Data Analyst (Basic Marketing Research)"  

RUN INSTRUCTIONS.  Start  Excel.  Open an XLDA file with Excel.  Enable Macro Content when prompted.  Use XLDA menu.  See the manual for detailed instructions.